Kirk Franklin - They Need to Know Lyrics

“They Need to Know” makes a direct appeal to keep Christ central in the celebration of Christmas. The verses contrast the saving purpose of Jesus’ coming with familiar seasonal characters, toys, and games. Rather than condemning celebration itself, the lyric repeatedly redirects attention toward the claim that Christ came to save the world from sin. Its simple refrain gives the song the character of a teaching piece, especially as it extends that message to every boy and girl.\n\nThe song’s central statement aligns closely with Matthew 1:21, where Jesus is named in connection with saving his people from their sins. Luke 2:10-11 places that salvation announcement within the birth narrative, declaring good news and identifying the newborn Christ as Savior and Lord. John 3:17 further describes the Son as sent so that the world might be saved through him. These references clarify why the lyric treats Christmas as more than a collection of customs. Its message rests on the identity and mission of Christ, calling attention to salvation as the reason his birth matters.